Candela, named after the unit for luminous intensity, needed a brand and packaging system as bold and bright as its concept. I built a design system centered on the tagline “Illuminate Your Intensity,” using bold colors, black-and-white animal sketches, and a signature blue to stand out.

Each strain is represented by a different animal—sloth for indica, cheetah for sativa, and giraffe for hybrid—blending science and storytelling in a fresh way.

From coffee-style bags for flower to tubes and boxes for pre-rolls and concentrates, every package carries a consistent look: clean white backgrounds, gradient accents, and bold Candela Blue for critical info. It’s a family of products with visual punch and instant shelf recognition.