Connie’s Pizza is a Chicago icon—but their outdated website was causing visitors to bounce. Working with Idea Booth, I helped overhaul their site with the goal of keeping customers engaged and guiding them more efficiently through the online ordering process.

We stripped away distractions, prioritized the sales funnel, and modernized the site’s look. Rich food photography and playful graphic touches brought the experience to life, enticing visitors to stay (and order).

The impact was immediate: bounce rates dropped from 53% to just 22%, and customers navigated the site faster and more intuitively. The new digital experience now matches the quality Connie’s has delivered for decades.