Curiously is a YouTube content brand designed to inspire exploration and spark questions—so the branding needed to be thoughtful, neutral, and universally engaging.

I created a clean, inviting look built around a deep navy and oatmeal palette, offering a modern and curious tone without leaning too far in any stylistic direction. The logotype and typography are playful yet understated, setting the right vibe for a wide audience.

The brand system now lives across all digital platforms, from YouTube thumbnails to social media and on-screen motion graphics—keeping everything cohesive, intelligent, and yes, curious.