Born from the Connie’s Pizza legacy, Jake’s Beer needed branding that reflected its deep Chicago roots and authentic backstory. Inspired by the founder’s origins—Jake (Giacobbino) and his journey to 26th & Lowe—we created a look that blends heritage with modern beer culture.

The branding pulls visual cues from the city: iconic Chicago colors, local landmarks, and elements pulled directly from Connie’s own visual language. The result is a design system that feels familiar yet fresh, with shelf appeal that tells a story.

Jake’s is more than a pizza pairing—it’s a brand that stands on its own, rooted in community and crafted with care (and yes, it tastes great, too).