Polish, poise, and warmth—that was the brief for etiquette expert Heidi Dulebohn’s personal brand. I designed a visual identity and website that reflect Heidi’s welcoming personality while highlighting her professional achievements.

We started with a soft palette of grays, blues, and warm earth tones to communicate sophistication and approachability. Prata, our elegant headline font, set the tone for a clean, confident layout.

The website’s structure keeps things accessible and easy to navigate, while the photography captures Heidi’s charisma. Everything—from the visuals to the tone—was designed to make visitors feel the same warmth they’d experience in a room with Heidi herself.