Over several years, I helped bring Turano Bread’s campaign ideas to life across digital, print, and outdoor channels—including Chicago’s Metra, CTA, and highway billboards. Each campaign focused on storytelling with a modern, fun twist that still felt authentic to the brand’s heritage.

One standout was the “Grilling Season Restored” campaign, which spoofed the infamous Brian Urlacher “Restore” ads by replacing the "before" image with plain buns and the "after" with Turano’s sesame and poppy seed stars. Another was the cheeky “Get That Bread” campaign, targeting younger consumers with minimal, bold visuals.

When the pandemic hit, we quickly pivoted messaging to promote Turano’s role as both a grocery staple and a restaurant partner. Earlier campaigns like “Taste Testers” celebrated the brand’s legacy through multi-generational stories, showcasing Italian grandmas and future bakers alike.