For Tush Toners—Chicago’s go-to studio for non-invasive body sculpting—I created a full brand identity that balances boldness with approachability. The challenge was to design a brand that felt modern, energetic, and above all, welcoming to a diverse client base. We wanted to reflect empowerment without intimidation, and keep the vibe body-positive and judgment-free.

The logo plays on the idea of transformation, incorporating "before and after" visuals with a confident sans-serif wordmark. Typography pairs a sleek modern look with a playful, stylized serif to add flair and personality. The color palette leans into calming blues to evoke feelings of trust, renewal, and confidence.

This visual identity rolled out across business essentials like stationery, flyers, and the studio’s website—creating a consistent and inviting brand presence at every touchpoint.