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Providing analysis of advances in brain health.
BrainFutures
Our team at Idea Booth took on the task of creating the promotional materials, event materials, and website design for the 2017 conference for BrainFutures, a national nonprofit formed to assess and advance the practical application of neuroscience research to improve human outcomes.
In addition to the informational website for speaker, sponsor, and attendee sign-up, we created print promotions that would be mailed to various individuals in the industry, as well as people who have had connections to BrainFutures in past years.
![Mailer[Brainfutures]v1_10_Page_1.jpg](https://static.wixstatic.com/media/3467f5_174285eaac4d414d8384f926e3d38968~mv2_d_3898_7778_s_4_2.jpg/v1/crop/x_0,y_2618,w_3898,h_5160/fill/w_474,h_628,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mailer%5BBrainfutures%5Dv1_10_Page_1.jpg)
![Mailer[Brainfutures]v1_10_Page_2.jpg](https://static.wixstatic.com/media/3467f5_ed328ca25b07432aa73bd4b1d719fd82~mv2_d_7884_15701_s_4_3.jpg/v1/crop/x_0,y_0,w_7884,h_10417/fill/w_475,h_628,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Mailer%5BBrainfutures%5Dv1_10_Page_2.jpg)
Going Digital
To get a larger reach, we took the promotions digital. We utilized social media advertising, as well as website retargeting advertisements.
![BrainGifFBAd[BrainFutures]v2.gif](https://static.wixstatic.com/media/3467f5_e9e66de05dab40b7b9c94cfc41b10ac0~mv2.gif/v1/fill/w_980,h_513,al_c,usm_0.66_1.00_0.01,pstr/BrainGifFBAd%5BBrainFutures%5Dv2_gif.gif)
![FacebookMockup[brainfutures]v1.png](https://static.wixstatic.com/media/3467f5_cd224c7da2d14bb0898e500b60ad2f50~mv2_d_2551_1502_s_2.png/v1/crop/x_625,y_104,w_1702,h_998/fill/w_536,h_314,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FacebookMockup%5Bbrainfutures%5Dv1.png)
![HealthyAging[BrainFutures]v1_3.png](https://static.wixstatic.com/media/3467f5_a0abf86f1c3c428b8640f1a955bd8d69~mv2.png/v1/fill/w_305,h_305,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HealthyAging%5BBrainFutures%5Dv1_3.png)
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