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Graphic & UI Designer • Bookbinder
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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
TushToners™
For Tush Toners—Chicago’s go-to studio for non-invasive body sculpting—I created a full brand identity that balances boldness with approachability. The challenge was to design a brand that felt modern, energetic, and above all, welcoming to a diverse client base. We wanted to reflect empowerment without intimidation, and keep the vibe body-positive and judgment-free.
The logo plays on the idea of transformation, incorporating "before and after" visuals with a confident sans-serif wordmark. Typography pairs a sleek modern look with a playful, stylized serif to add flair and personality. The color palette leans into calming blues to evoke feelings of trust, renewal, and confidence.
This visual identity rolled out across business essentials like stationery, flyers, and the studio’s website—creating a consistent and inviting brand presence at every touchpoint.
The logo plays on the idea of transformation, incorporating "before and after" visuals with a confident sans-serif wordmark. Typography pairs a sleek modern look with a playful, stylized serif to add flair and personality. The color palette leans into calming blues to evoke feelings of trust, renewal, and confidence.
This visual identity rolled out across business essentials like stationery, flyers, and the studio’s website—creating a consistent and inviting brand presence at every touchpoint.
Freddies on 31st
Freddies on 31st, a beloved Chicago South Side institution, needed a brand refresh that honored their roots while attracting a new wave of customers. I led the complete rebrand, crafting a bold visual identity with a focus on playfulness and personality.
At the heart of the new look is an illustrated logo that spotlights their iconic menu items—bringing both flavor and fun to the forefront. We kept things fresh and colorful while making sure the new visuals stayed true to Freddie’s no-fuss, all-flavor reputation.
The result is a vibrant, memorable brand that speaks to both longtime regulars and curious newcomers, bringing new energy to a neighborhood favorite.
At the heart of the new look is an illustrated logo that spotlights their iconic menu items—bringing both flavor and fun to the forefront. We kept things fresh and colorful while making sure the new visuals stayed true to Freddie’s no-fuss, all-flavor reputation.
The result is a vibrant, memorable brand that speaks to both longtime regulars and curious newcomers, bringing new energy to a neighborhood favorite.
Connie's Pizza
Connie’s Pizza is a Chicago icon—but their outdated website was causing visitors to bounce. Working with Idea Booth, I helped overhaul their site with the goal of keeping customers engaged and guiding them more efficiently through the online ordering process.
We stripped away distractions, prioritized the sales funnel, and modernized the site’s look. Rich food photography and playful graphic touches brought the experience to life, enticing visitors to stay (and order).
The impact was immediate: bounce rates dropped from 53% to just 22%, and customers navigated the site faster and more intuitively. The new digital experience now matches the quality Connie’s has delivered for decades.
We stripped away distractions, prioritized the sales funnel, and modernized the site’s look. Rich food photography and playful graphic touches brought the experience to life, enticing visitors to stay (and order).
The impact was immediate: bounce rates dropped from 53% to just 22%, and customers navigated the site faster and more intuitively. The new digital experience now matches the quality Connie’s has delivered for decades.
Candela
Candela, named after the unit for luminous intensity, needed a brand and packaging system as bold and bright as its concept. I built a design system centered on the tagline “Illuminate Your Intensity,” using bold colors, black-and-white animal sketches, and a signature blue to stand out.
Each strain is represented by a different animal—sloth for indica, cheetah for sativa, and giraffe for hybrid—blending science and storytelling in a fresh way.
From coffee-style bags for flower to tubes and boxes for pre-rolls and concentrates, every package carries a consistent look: clean white backgrounds, gradient accents, and bold Candela Blue for critical info. It’s a family of products with visual punch and instant shelf recognition.
Each strain is represented by a different animal—sloth for indica, cheetah for sativa, and giraffe for hybrid—blending science and storytelling in a fresh way.
From coffee-style bags for flower to tubes and boxes for pre-rolls and concentrates, every package carries a consistent look: clean white backgrounds, gradient accents, and bold Candela Blue for critical info. It’s a family of products with visual punch and instant shelf recognition.
Turano Bread
Over several years, I helped bring Turano Bread’s campaign ideas to life across digital, print, and outdoor channels—including Chicago’s Metra, CTA, and highway billboards. Each campaign focused on storytelling with a modern, fun twist that still felt authentic to the brand’s heritage.
One standout was the “Grilling Season Restored” campaign, which spoofed the infamous Brian Urlacher “Restore” ads by replacing the "before" image with plain buns and the "after" with Turano’s sesame and poppy seed stars. Another was the cheeky “Get That Bread” campaign, targeting younger consumers with minimal, bold visuals.
When the pandemic hit, we quickly pivoted messaging to promote Turano’s role as both a grocery staple and a restaurant partner. Earlier campaigns like “Taste Testers” celebrated the brand’s legacy through multi-generational stories, showcasing Italian grandmas and future bakers alike.
One standout was the “Grilling Season Restored” campaign, which spoofed the infamous Brian Urlacher “Restore” ads by replacing the "before" image with plain buns and the "after" with Turano’s sesame and poppy seed stars. Another was the cheeky “Get That Bread” campaign, targeting younger consumers with minimal, bold visuals.
When the pandemic hit, we quickly pivoted messaging to promote Turano’s role as both a grocery staple and a restaurant partner. Earlier campaigns like “Taste Testers” celebrated the brand’s legacy through multi-generational stories, showcasing Italian grandmas and future bakers alike.
Jake's Beer
Born from the Connie’s Pizza legacy, Jake’s Beer needed branding that reflected its deep Chicago roots and authentic backstory. Inspired by the founder’s origins—Jake (Giacobbino) and his journey to 26th & Lowe—we created a look that blends heritage with modern beer culture.
The branding pulls visual cues from the city: iconic Chicago colors, local landmarks, and elements pulled directly from Connie’s own visual language. The result is a design system that feels familiar yet fresh, with shelf appeal that tells a story.
Jake’s is more than a pizza pairing—it’s a brand that stands on its own, rooted in community and crafted with care (and yes, it tastes great, too).
The branding pulls visual cues from the city: iconic Chicago colors, local landmarks, and elements pulled directly from Connie’s own visual language. The result is a design system that feels familiar yet fresh, with shelf appeal that tells a story.
Jake’s is more than a pizza pairing—it’s a brand that stands on its own, rooted in community and crafted with care (and yes, it tastes great, too).
Dolce Arte
Dolce Arte serves up traditional Italian charm with espresso, pastries, and daily brunch—and they needed a brand to match their elegance and warmth. I designed a complete visual identity that balances classic sophistication with soft, modern touches.
The sage green color palette gives the brand a calming, refined feel, while playful typography adds just the right amount of personality. Every element—from the logo to the business cards—was designed to feel timeless yet inviting.
Deliverables included logos, signage, menus, stickers, and branded collateral—each carefully crafted to reflect the café’s cozy, elevated atmosphere and Italian roots.
The sage green color palette gives the brand a calming, refined feel, while playful typography adds just the right amount of personality. Every element—from the logo to the business cards—was designed to feel timeless yet inviting.
Deliverables included logos, signage, menus, stickers, and branded collateral—each carefully crafted to reflect the café’s cozy, elevated atmosphere and Italian roots.
Heidi Dulebohn
Polish, poise, and warmth—that was the brief for etiquette expert Heidi Dulebohn’s personal brand. I designed a visual identity and website that reflect Heidi’s welcoming personality while highlighting her professional achievements.
We started with a soft palette of grays, blues, and warm earth tones to communicate sophistication and approachability. Prata, our elegant headline font, set the tone for a clean, confident layout.
The website’s structure keeps things accessible and easy to navigate, while the photography captures Heidi’s charisma. Everything—from the visuals to the tone—was designed to make visitors feel the same warmth they’d experience in a room with Heidi herself.
We started with a soft palette of grays, blues, and warm earth tones to communicate sophistication and approachability. Prata, our elegant headline font, set the tone for a clean, confident layout.
The website’s structure keeps things accessible and easy to navigate, while the photography captures Heidi’s charisma. Everything—from the visuals to the tone—was designed to make visitors feel the same warmth they’d experience in a room with Heidi herself.
Six Labs
Six Labs is redefining cannabis branding, blending science with high-end aesthetics. I designed the visual identity and packaging design for this forward-thinking company, aiming to break the mold of cliché cannabis brands.
We created a packaging system that stood out in every way—from form to finish. Custom bags (think upscale coffee bags) were built to protect the product and pop on crowded dispensary shelves. Luxurious, sleek, and unmistakable, each piece was crafted to build trust with both budtenders and customers.
The brand’s website evolved alongside the business—starting as a pitch tool for investors and growing into a full-fledged product showcase and store locator. Through each phase, the brand voice stayed consistent: elevated, innovative, and unmistakably Six Labs.
We created a packaging system that stood out in every way—from form to finish. Custom bags (think upscale coffee bags) were built to protect the product and pop on crowded dispensary shelves. Luxurious, sleek, and unmistakable, each piece was crafted to build trust with both budtenders and customers.
The brand’s website evolved alongside the business—starting as a pitch tool for investors and growing into a full-fledged product showcase and store locator. Through each phase, the brand voice stayed consistent: elevated, innovative, and unmistakably Six Labs.
Curiously
Curiously is a YouTube content brand designed to inspire exploration and spark questions—so the branding needed to be thoughtful, neutral, and universally engaging.
I created a clean, inviting look built around a deep navy and oatmeal palette, offering a modern and curious tone without leaning too far in any stylistic direction. The logotype and typography are playful yet understated, setting the right vibe for a wide audience.
The brand system now lives across all digital platforms, from YouTube thumbnails to social media and on-screen motion graphics—keeping everything cohesive, intelligent, and yes, curious.
I created a clean, inviting look built around a deep navy and oatmeal palette, offering a modern and curious tone without leaning too far in any stylistic direction. The logotype and typography are playful yet understated, setting the right vibe for a wide audience.
The brand system now lives across all digital platforms, from YouTube thumbnails to social media and on-screen motion graphics—keeping everything cohesive, intelligent, and yes, curious.
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